"I desire distinction for you.
The Baha’is must be distinguished from others of humanity.
But this distinction must not depend upon wealth – that they should become more affluent than other people. I do not desire for you financial distinction. It is not an ordinary distinction I desire; not scientific, commercial, industrial distinction.
For you I desire spiritual distinction – that is,
you must become eminent and distinguished in morals.
In the love of God you must become distinguished from all else.
You must become distinguished for loving humanity, for unity and accord, for love and justice. In brief, you must become distinguished in all the virtues of the human world – for faithfulness and sincerity, for justice and fidelity, for firmness and steadfastness, for philanthropic deeds and service to the human world, for love toward every human being,
for unity and accord with all people, for removing prejudices and promoting international peace.
Finally, you must become distinguished for heavenly illumination and
for acquiring the bestowals of God."– Abdu’l-Baha, The Promulgation of Universal Peace, pp. 189-190.